It's been a while since my last post but have been inspired to share what Valentine's Day is all about and what it means to a florist - I hope you find interesting ....
So why do we celebrate love on this day? Here’s the quick history - The Feast of Saint Valentine was established by Pope Gelasius I in AD 496 to be celebrated on February 14 in honour of Saint Valentine of Rome, who died on that date in AD 269. The day became associated with romantic love in the 14th and 15th centuries when notions of courtly love flourished, apparently by association with the "lovebirds" of early spring. In 18th-century England, it grew into an occasion in which couples expressed their love for each other by presenting flowers, offering confectionery and sending greeting cards (known as "valentines"). Valentine's Day symbols that are used today include the heart-shaped outline, doves, and the figure of the winged Cupid. Since the 19th century, handwritten valentines have given way to mass-produced greeting cards. In Italy, Saint Valentine's Keys are given to lovers "as a romantic symbol and an invitation to unlock the giver's heart" Sending flowers for you is our business and maybe understanding that each rose colour has a different meaning will help with your choice this year.
As florists we often see that the red rose is the main preference of the male buyers and interestingly when we send out posts asking which is preferred by our mainly female followers the pink and lilac come out tops. It’s wonderful everyone is different – and whichever colour is chosen the sentiment is the same – they are sent with love. So what is Valentine’s Day like from a florist point of view – I may hear you cry – a lot of money! Ok so let’s have a look at this.
I hope you have found this florist viewpoint interesting and however you celebrate on Valentine's Day or any other day of the year I hope we can help you with a beautiful bouquet from Bluebell Wood made by our lovely talented florists - with love. Jackie Dean Bluebell Wood Florist
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AuthorJackie Dean - Florist Archives
January 2022
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